Cloverleaf is a continuous, low pixel pitch LED shelving-strip modulated display. The innovative LED-embedded shelving solution displays product information, prices, promotional content, immersive messaging, personalized messaging, full color animations, cross branding and customer communication. Integrating LED content allows a full-aisle branding experience and customer communication. Up-to-the-minute product information, personalized messaging to customer and sales metrics are leveraged through a robust data network with integration across inventory and point of sale data sources.